Our story
In five
years, business partners Carolynne Hassall and Rennay
Little have created one Australian best-selling
parents’ practical organiser, two more best-selling
women’s organisers, three US editions on stand-by and a
fourth organiser just released
in 2010...plus
four babies between them!
mumentum’s vision is to help
parents feel confident and organised.
The business
partnership between Carolynne and Rennay
involves product
development, wholesale distribution and an online retail
store – mumentum.com.au/shop
In 2008, mumentum was honoured with a Telstra Business
Award in the Queensland Palm Micro-Business Awards category
for enterprises with five employees or fewer.
How it began...an idea borne of childbirth
mumentum began in late 2004, when
Carolynne Hassall and Rennay
Little
had a newborn each to care for. As two new mothers, we
felt we required an organiser to provide clarity and
address motherhood’s new demands.
Through 2005 and into
2006 we researched and developed our first idea for a
multi-sectioned mother’s organiser. Upon securing
a publishing deal in late 2006 with Melbourne
imprint Ice Water
Press, ‘mumentum’ became an
official enterprise.
In September 2004
our first idea was conceived and in July 2007 that
product was released to market. Funnily enough, it
took nine months to bring New Mother’s Journal
from roughs to shelf-ready product!
A range of practical organisers to help
people
find balance
mumentum’s organiser range,
published by Ice Water Press, now includes three Australian
best-selling practical planners being stocked by
national retailers including
Big W, Angus & Robertson, Borders,
Myer and David Jones and
exported to
Canada, USA, Singapore, New Zealand and UK.
The titles are:
- New
Mother’s Journal: A Practical Organiser
– released in July 2007 – reached a top 21 position in
Australian pregnancy & parenting bestseller chart
-
Health & Well-Being Journal: A Practical Organiser
– released in July 2008 – reached no. 5 in Australian
family & health general bestseller chart over four weeks
27 November to 30 December 2008;
listed in Angus & Robertson retail stores "Top 5 pick"
for 6 months from October 2009
-
Expectant Mother’s Journal: A Practical Organiser
– released in
November 2008 – reached 16th position in
Australian pregnancy & parenting bestseller chart over
four weeks 27 November to 30 December 2008;
listed in Angus & Robertson retail stores "Top 5 pick"
for 12 months from May 2010
- new release....Family
Organiser
–
released in
April 2010; this organiser is for any
woman who is relied upon to get things done; for
family/couple/pet owner/carers.
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